bloomRail Blog
Industry insights from our staff
by bloomRail Staff - October 25, 2021
By some estimated averages, only 4% of visitors to an e-commerce store are ready to buy: 96% of your visitors are just browsing and could come back later--but only if they remember it! The natural and effective response to this frightening statistic is to focus much of your online advertising on previously-engaged consumers, via retargeting strategies. Let’s get into how it works...
by bloomRail Staff - October 11, 2021
What is Ecommerce Analytics? Whether you’re just beginning to sell your products online via Amazon, running a business via Woocommerce or Shopify, or managing an enterprise-level organization, acting and planning without studying data and metrics is a lot like driving a car while wearing a blindfold...
by bloomRail Staff - July 8, 2021
Gumroad is a tool that makes it quick and simple for creators and entrepreneurs to sell online. It’s an e-commerce solution for artists, curriculum-developers, designers, app & software developers, educators, writers, authors, and anyone else who has something to sell and needs a way to sell it...
by bloomRail Staff - June 27, 2021
For a small business, an enterprise-level corporation, or anything in between, maintaining an excellent inventory management system is essential for success in e-commerce. Keeping tight controls on your channels leads to robust and sustainable growth, happier customers...
by bloomRail Staff - May 4, 2021
Little more than a year ago, a global pandemic turned our world upside down. In an instant, even the most standard activities were halted. Many people became afraid to see loved ones, go to school...
by bloomRail Staff - March 30, 2021
Shopify has become the leading e-commerce platform on the web, boasting over 800,000 online stores. Its key to success: the ease in which you can launch and manage a storefront...
by ALLEN E. ROGERS - November 30, 2020
Whether launching your business, growing an existing channel, or expanding to a new one, you'll need vendors that support your e-commerce business’s complex needs...
by ALLEN E. ROGERS - October 12, 2020
If you have a product to sell and an internet connection, you can launch an online store. Imagine your successful e-commerce business—generating income in a rapid-growth industry and making it possible to build a flexible, virtual working life...
Why We Left Lucrative, Stable Jobs to Launch bloomRail
by ALLEN E. ROGERS - October 10, 2020
In 2014, I landed an opportunity that changed my career - and life - trajectory. Amazon was opening its B2B marketplace and a good friend happened to be on the team. He knew I was hunting for challenging work with solid pay and stability and he...